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In our ongoing tech series, we speak to Doug Taylor, founder and CEO of Modified Media, the makers of PodcastPeople.

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In our ongoing tech series, we speak to Doug Taylor, founder and CEO of Modified Media, the makers of PodcastPeople.

Q: Explain PodcastPeople to our readers?

PodcastPeople is a powerful publishing platform that makes it easy for individuals and businesses to create, distribute, and manage video and audio shows over the Internet.

PodcastPeople is also the only web-based application in the world that records video and audio directly through a web browser and then distributes those files in multiple formats. It allows customers to upload audio and video in dozens of supported input formats and then output these files into iPod, iPhone, PSP, Windows Media, and many other formats.

It also makes it easy for users to generate revenues by adding sponsors to their channel and users can even chose from multiple themes to reflect their brand, mood or image.

Q: What’s the pitch?

Create a podcast in less than 5 minutes while maintaining control of your media and your brands message.

Q: How does the PodcastPeople platform benefit online publishers?

To begin with, our users save themselves a lot of time, money and aggravation because the platform is so easy to use.

We’ve completely automated the entire process of web publishing including automatic RSS feed creation, multiple format encoding, multiple themes, widgets and much more.

PodcastPeople can serve as a stand alone website or be integrated into an existing website. Also, there are no contracts, set-up fees or early termination fees. Price plans are fixed so our users never have to worry about bandwidth overages. On top of that, we offer free unlimited phone support for all plan types in addition to email and forums.

Q: How do you generate revenue?

PodcastPeople is a monthly subscription model.

Q: And what are the prices?

PodcastPeople has three plans that start at $8.00 US and go to $30.00 US (that’s roughly £5 and £20)

Q: What’s the difference in pricing?

Storage only, however, I want to point out that this is not cumulative storage like Mobile ME and many other sites but a renewable storage that refreshes each month. Plans start at just $8.00 and come with 500 megs of storage, the $16 plans come with 1 gig and the $30 plan provides customers with 2 gigs of storage.

Q: What made you set it up and launch it?

I come from a background in entertainment and podcasting to me represented a great way for musicians, authors and businesses to cut the middleman (distributer) out.

But more than that, when I attempted to create my own podcast in 2004, it took me nearly three weeks before I figured everything out and I said to myself, there’s no way people are going to subject themselves to this much aggravation to set up a podcast. At that time I started designing what has become the PodcastPeople platform that businesses and individuals all over the world count on to manage their media.

Q: How long does it take to set up a Podcast using PodcastPeople?

From signup to published works on the web, it takes less than 5 minutes!

Q: How do you see podcasting developing for B2B publishers?

We’ve been experiencing steady growth in the SMB (small to medium size business) markets throughout much of 2008 and we feel this is primarily due to the major cut backs taking place inside companies all over the world. SMBs are hit hardest because they’re mostly dependent on older infrastructure and the cuts are beginning to stretch the capabilities of their organizations. These challenges are leading publishers to seek all inclusive publishing platforms like PodcastPeople because we offer fixed price, turn-key media management solutions that are both scalable and secure.

Q: What are your top three tips in setting up a podcast?

1. Don’t say to yourself, “I don’t know where to begin?” Of course you should have a pretty good idea of what you’d like to accomplish with your show but just don’t get hung up on that “all important” first show. Just start creating podcasts and soon you’ll begin to develop your own unique style.

2. Get a decent (doesn’t have to be expensive just decent quality) video camera and/or microphone. I shot this video using a Flip Ultra. The sound is simply amazing for an inexpensive and affordable camera.

3. Sign up for an account with PodcastPeople.com


By Doug Taylor 03/04/2009 06:45 AM

Sponsored by PodcastPeople

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