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Write It To Sell It

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Without spending time putting your thoughts on paper, It’s not going to be easy articulating your vision, especially to investors, employees, customers or maybe not even a spouse, I’m not saying you should write full-blown business plan either. Instead, try to get your vision, mission and objectives on a single page. This is a great exercise and will greatly enhance the ability to “pitch” your idea and help to identify any holes in the concept or product. Jim Horan’s The One Page Business Plan for the Creative Entrepreneur, available at Amazon.com, is well worth the $25.00 investment.


By Doug Taylor 11/01/2012 02:41 PM

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Recent Comments

  1. Brock Predovich wrote on 02/10/2010 01:02 PM

    I agree, don't waste time with a full-blown biz plan but get the concept, market, value prop and some numbers down. I suggest also creating a 30, 60, and 90 day action plan. I what are you going to do in the next 30 to 90 to get the business, idea or whatever going and turning profit right away (not net profit but cash nonetheless). Honestly, if your idea can't make money in 30 days you should reconsider, unless your VC backed and your last name is zuckerberg.

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